People like Michelle Williams, Melissa McCarthy, Keri Russell, David Boreanez, Kristen Bell, Joshua Jackson, Lauren Graham, Kristen Ritter, Alyson Hannigan, even Blake Lively went on to have at least solid careers, and all their big breaks came from WB/CW/UPN. There are plenty of people who originated/got their breaks from those networks that are still getting steady work even if they don't have well-established careers. So, I don't entirely buy the WB thing. I do think the WB/CW puts more of a premium on looks than talent, which afterwards frequently hurt the performers who have so much more of the former than the latter.
Ultimately, so much about Hollywood is luck. Most actors don't go on to have big careers after their breakthrough roles. So, Gellar is hardly unique. People also have to remember that 'Buffy' was a cult hit. It was hardly Friends popular. Gellar did make the mistake of taking some silly roles and not really seeking work when she was at her peak of popularity. You have to strike while the iron is hot, especially when you're young.
I will admit that though Gellar had some brilliant moments on this show I don't think she's anywhere near a great actress. 'Buffy' was a perfect role for her, but even within this show she had some sketchy stretches and showed her limitations, particularly in the last couple seasons. The skills she did use to have seem to have dried up a bit. She doesn't appear as attentive and alert of an actress as she used to be. She often comes off dour most of the time I see her now.
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