Never understood why it was so hated

Good question.

It wasn't like it was released opposite Titanic for Christmas 1997.

It was a year earlier, November of 1996 and a week before Thanksgiving.

And while his star cloud was fading, Arnold Schwarzenegger was still then the $20 million dollar man and fresh up following his latest 100 million dollar summer blockbuster, "Eraser".

It had all the elements of hit and the same producer of "Home Alone".

It was all over broadcast and cable TV with multiple spots and interviews on shows like "The Tonight Show", "Late Show" "Today" and "Good Morning America".

And others.

And it opened up at #4:

https://web.archive.org/web/20171227234152/http://www.boxofficemojo.com/weekend/chart/?yr=1996&wknd=47&p=.htm

Below week #2 of "Space Jam" but a few million more than "The Mirror Has Two Faces".

It even had a .com:

https://web.archive.org/web/19961222205255/http://www.jinglealltheway.com/

I've always found it to be quite funny even after all these years. It's a light-hearted comedy and an enjoyable Christmas film.

I think maybe because the quest (to find a Turboman doll) just goes on and on and on. It takes too long to get to the parade. Everyone he comes in contact with during his quest treats him like crap, ridicules him, or cons him.

You know what’s missing? A nice person who actually tries to help him.

I find it cringeworthy and almost traumatizing having worked in retail for many years and endured many exhausting Christmas shopping seasons.

because sinbad ruin every scene of film. he bring film down

the baddie was wrote for joe peshi but sinbad hack chose instead and he ruin film.

I saw it when it was released. For some reason I remember being younger than I must have been, because I remember being around 13 and I was older than that in '96.

I was disappointed in the movie at the time. It's hard to put my finger on why--maybe it seemed a little too mean-spirited at times and to not have enough Christmas spirit--but it has grown on me a bit over the years.

That's probably partly due to the nostalgia of reminiscing about times gone by, but Arnold also was always watchable, especially at that time in his career.

It's not a film that I make a point to watch every year, but I probably do rewatch it once every 3 or 4 years.

I like this movie too. Haters gonna hate.

I give "Jingle" a 7 out of 10, sure it's not a great movie but I enjoy watching it on occasion, I thought Sinbad and Phil Hartman gave great performances with their roles.