Despite that I've personally love this film, I find it easy to see why people are repulsed by it. First of all, it lacks the broad appeal of Disney's very best features. It is a generally more serious and po-faced film (regardless that it has a couple of wisecracks that it rarely gets credit for and the overall physical comedy). Secondly, the characters are not as dynamic enough to really engage (besides Grandmother Willow, Meeko and probably Wiggins). Ratcliffe is labeled as an inferior villain and it's easy to see why: He's not as charismatic and compelling enough to carry the movie, as Disney's best villains does.
Besides, the film does move in a slow pace and it contains little action sequences. And what about the lack of a climatic battle between the villains? And yes, let's not forget about the ending. Despite that there are people who actually love the ending because of it's emotional poignancy, there's no denial that an emotionally and overwhelmingly sad ending is off-putting to some people. Of course people have the PC-reasons to dislike it, as the historical inaccuracy, the PC-portrayal of the Native Americans and so on, but they are inferior reasons.
So those are the reasons why people weren't compelled by this movie.
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