I think the movie is polarizing because it's a deeply romantic movie, and I don't just mean romantic in the conventional Hollywood sense, but also in the spiritual sense. It all starts with the Graynamore scene - you're either going to buy the idea that a person could be convinced to jump into a volcano... or you're not. If you're not, you might as well stop watching right there, because the rest of the film will just piss you off. Literal-minded, practical people just can't make that necessary suspension of disbelief to enjoy the movie.
I believe every movie should be judged on its own terms, and should be experienced in the spirit that the filmmaker intended. 'Sleepless In Seattle' is no less a romantic fantasy than JVTV, but SIS attempts to ground the story in reality, while the latter film is neck-deep in allegory. If you don't get that going in, if you don't understand that JVTV is not meant to be take literally in any way, then you're wasting your time. Don't get me wrong; I can nitpick with the best of them. But with movies like JVTV or The Princess Bride, you have to leave the nitpicking impulse at the door, or the movie will never have a chance to win you over.
My experience with JVTV has been on two levels - the first level is that I'm watching Joe Banks' 90 minute fever dream, an artful mishmash of cultural touchstones and romantic idealism. One of the most important lines in the film is "You're coming into focus, kid." Shanley tips his hand here that the focus of the story is exclusively on Joe, and everything that happens is only relevant in terms of how it affects the central character. That's why I see the movie as a dream, because we never have a scene that does not have Joe front and center - it's Joe's dream, and we're watching it along with him. He never initiates action, he only reacts to what's happening, or he's just following whatever course somebody else put him on. Doesn't that sound like a dream to you?
The second level is allowing myself to be seduced by Tom Hanks' goofy charisma, Meg Ryan's heart-melting smile, and Shanley's exquisite dialogue. Yeah, the Waponis appear to die at the end. Patricia's crew were lost with the ship. Two people jump into a volcano and miraculously escape unscathed. The folks who don't like this movie just can't get past those things, and I've read the original screenplay, so believe me when I tell you that the current ending is much better. One change that Shanley probably shouldn't have made was to de-emphasize how upset the Waponi chief was with his people, and the original screenplay suggests strongly that the Waponis have only themselves to blame for their fate. But again, we're not supposed to take any of this literally, and Joe's jump into the volcano is a metaphor representing his need to leave his fears behind and start taking chances again. The whole plot is ridiculous, so why fight it?
Speaking of dreams, Meg Ryan has never been more appealing than her turn as Patricia Graynamore. I was sixteen when I saw JVTV for the first time, and Patricia was my dream girl for many, many years. Man, I miss the 80's Meg Ryan.
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