MovieChat Forums > Do the Right Thing (1989) Discussion > Great film.... but Sal forgot how to run...

Great film.... but Sal forgot how to run an American business.


The double standards in American culture are amazing sometimes...

I don't think there was anything unreasonable about asking Sal to put some black stars on his wall of fame. He was in a black neighborhood. Making money off of black customers in a black community.

The customer is always right, remember? Isn't that what we say in America? (Or does that not apply if the customer is not the right color? It's not about cultural sensitivity... it's about Sal having good business sense.)

Many Americans (of every color, including black) will get up in arms about the AUDACITY of Buggin Out wanting black people on Sal's Wall of Fame... but have no problems complaining bitterly that the person helping them on the customer support line has a strong Indian accent... or that the signs in their local bank are written in both Spanish & English (or Chinese & English) instead of being English-only.

If you're in a business, you cater to your clientele. Period. It's the American way. You only want Italians on the wall? Make sure you have enough Italian customers coming to that black neighborhood to stay in business and then you don't have a problem.

Where Sal went wrong is in thinking he could come into a community, run his pizzeria without customer input, and then try to get violent in response. Had Sal not threatened Buggin with a baseball bat for verbally expressing himself, he wouldn't have set off the chain of events that followed, the least of which was the burning of his pizzeria. Somebody was killed, remember?

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I just feel there's too much focus on Sal and his portraits in these discussions, and the role they played in the racial animosity between these characters. Remember, only one character in the entire story has a problem with the portraits initially, Buggin' Out. Radio Raheem joins the boycott after his argument with Sal over the stereo. Mookie, the main character, who's played by Spike Lee himself, never brings up the portraits, if I can recall. He clearly preferred to address Sal (and Pino's) bigotry more directly.

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I think that the beauty of this movie, however, is the fact that Spike Lee did address address everybody's behavior and actdions, including Sal (and especially Pino's bigotry) directly.

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this is dead on. Plus, to me, the issue is that for 98% of the movie, Sal seemed like a good guy. If Buggin out sat down with sal, and calmly explained his point of view, Sal probably would have listened. But he went about it the wrong way. But Buggin Out, like so many of the characters in the film, did not do the right thing. And it had terrible consequences. Everyone was at fault for what happened to Radio. Sal, Mookie, the cops, the bystanders, Pino, Buggin Out.

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You're spot-on about the message that Do the Right Thing conveys, amiller92. The consequences of the kind of ugly, explosive behavior that almost everybody in the film exhibited was that nobody was a winner. Everybody lost, as a result, if one gets the drift.\

I'll also add that, like in real life, the societal conditions that were/are still present in our society created the kind of atmosphere that made for this kind of ugly behavior on the part of so many people; i. e. people who have little or nothing, who've been put in competition with each other for the crumbs, due to the way in which our entire system is set up..

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This is a really good movie, one of my all time favorites. Obviously every businessman wants to cater to their customers, but you don't want to look like you're pandering to them. Nothing wrong with a pizzeria having an italian interior. If I open a pizza shop in a chinese neighborhood, it would look ridiculous if I put up pictures of Jackie Chan and Bruce Lee.

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If Sal had a pizzeria in some WASPy neighborhood full of northern europeans (english, german, scottish, etc) I doubt anyone would've started complaining that all the people on the wall are Italian. "Oh put up some more northern europeans", yeah I can't see that happening in a million years. I can't see east asians reacting that way either.

It is only blacks who freak out over this kind of thing.

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first of all, I don't agree with customer is always right policy because the customer gives his money but he gets something in return. And being how it is in the world today, there are millions of undereducated people, people not well raised, people with criminal intentions, people with low IQ, biased people (racially or otherwise), people with poor judgement, people under influence, angry people with traumas etc. And if I was a business owner I wouldn't want those people to run my business for me. Every one of those people can open their own business and try giving service to people and see how that is. I believe that most of them would close the shop in weeks! If "American business" means that you have to invest your own money, time and energy to start a business and then be a victim of every idiot that comes in off the street wanting 2 grams more sugar or a pizza 10 sec longer baked, well then I say *beep* "American business"[/b].

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I have mixed feelings about the whole "pictures on the wall" argument.

Obviously Sal had been in that neighborhood for a long time, and no one seemed to care about the pictures until Buggin Out brought it up. And Sal was a nice guy.

But, Sal had been in that neighborhood for a long time. His clientele were mostly poor blacks or poor Hispanics. Africans, Latinos, and Italians have strong cultural ties compared to other demographics in America. Would it have been too much for Sal to put up some African Italians or mixed race people? Of course, the downside is if Sal did that, then people might think he's a push over and start arguing about other stuff, like prices (although charging two dollars for extra cheese is ridiculous).

So I can see how the issue goes both ways. Putting up some pictures of blacks might have been a nice gesture of good will that would have been appreciated.

~ I'm a 21st century man and I don't wanna be here.

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Do you thing Buggin, or anybody, cared about pictures on a wall?! Gimme a break! That request was about control, and control, only. Trust me, all anybody cared about was whether or not the pizza is good.

I graduated from the college of the streets, I gotta Phd in how to make ends meet.

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Maybe, although by the end of the film it became more about the racial tensions that were taking place below the surface. I think Buggin Out would have dropped the whole issue if Sal had been more reasonable about it.

~ I'm a 21st century man and I don't wanna be here.

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I'll admit that Sal bringing out a baseball bat was heavy handed and unrealistic, but the bottom-line is that no black person would ever request pictures on a wall. I mean, do you REALLY think pictures on a wall in an Italian Pizzeria would make anyone happy? You see, that's where Spike got stupid. Now if he would've made the request about jobs, or something of substance, maybe you got something. The audience can empathize with that. But pictures on a wall....I don't think so.

I graduated from the college of the streets, I gotta Phd in how to make ends meet.

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True, it could be a writing flaw in the film itself.

~ I'm a 21st century man and I don't wanna be here.

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Hell, I think for most people, as long as the resturant/food place is clean and nice, who cares whats on the walls. When I'm somewhere with my friends, I'm more focusing on talking with my friends over the meal, vs whats on the walls. Hell, even those girls earlier in the movie were laughing the "outrage" off, saying they were going by Sal's to get a few slices right now. Some people just want to create outrage-just look at colleges these days, SMH.

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Tbh, I don't think Buggin Out cared so much about the pictures themselves as the message behind his wanting of the pictures. it was about the racial tension between them, and sort of a power move. You see how Buggin Out is intensely territorial after he antagonizes he guy who scuffs his Jordan's. It's not about the Jordans or the pictures, it's about his sense of self worth and insecurity.

~ I'm a 21st century man and I don't wanna be here.

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I don't think Bugging Out really cared about the pictures on the wall. It was just something for him to pick a fight over with Sal. The scene doesn't start with Bugging Out raising that question. There was already tension brewing between him and Sal before about the cost of extra cheese. And I also got the impression that there is a history of animosity between them. So then Bugging Out sat down and he picks this non-issue to continue his argument with Sal. A non-issue, because he came in there hundredths of times and must noticed there aren't any black people in any pictures before without it being an issue (like how it isn't an issue to anyone else at all). And because of that before mentioned tension Sal reacts vey poorly to his "suggestion". (I'm sure if someone had suggested it nicely and polite Sal would have considered it or refused it politely). Because of this violent reaction to him from Sal Bugging Out starts his boycot campaign. I would too try to get my friends and neighbors to boycot a place I just been violently threatened.

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I don't think there was anything unreasonable about asking Sal to put some black stars on his wall of fame. He was in a black neighborhood. Making money off of black customers in a black community.


Right...and I should go and harass the owners of the nearest Chinese or Japanese restaurant because they don't have portraits of Robert Duvall or Al Pacino on their walls. Or maybe I should threaten to burn their place down unless they put up a picture of Babe Ruth.

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