I think part of it is because it's easy to target Kevin Costner, who many people don't think is a great actor, which I think is a totally BS excuse to dislike the movie. If you're going to have a tale of pure good versus pure evil, I can't think of anyone more suited to the role of "pure good" than Kevin Costner! The man is the embodiment of it in most of the roles he plays. I think it's perfect casting. And frankly, especially at a time when this movie came out, Costner was mostly unknown, or at least not the star he became soon after, which is a huge reason this movie works. A big star would have undercut everything, tried to steal and chew the scenery, and been hard to root for. While Connery and DeNiro got to be larger than life and bombastic, Costner complemented that with subtlety and humanity and him being a NOOB makes it all the more satisfying and compelling in the end.
I've seen people like certiain questionable films JUST BECAUSE it had big stars in it, and I actually think those big names totally undercut the film, for example, Al Pacino and Robert DeNiro in Heat. I think they were both miscast in those roles, but I believe that movie gets a high rating mostly based on their names. I'd bet if it were 2 other actors, that movie wouldn't be nearly as revered as it is.
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