Glad to see I'm not the only one that has thought about this. I came to this page thinking the same exact thing.
This film was massive when it hit theaters. Merchandise was everywhere, as were a couple of the songs--everyone knew them. But yet, unlike other big animated hits, it's largely forgotten today.
It's quite interesting to think about. I think the main reason is simply money and product support, specifically over the long term. Disney has surely put out some clunkers over the years, but they have the money and highly organized marketing machine in place to give them legs and make them well known and available to people. Over time, these films eventually gain a foothold, even if they weren't that successful or good to begin with. Young kids can only see what is readily available to them--they don't have their own money or freedom to seek out what they want. Disney puts their characters and films everywhere--and they stick with it.
Conversely, these Don Bluth films don't have a huge company with a centralized vision behind them. I've looked for An American Tale and the original Land Before Time at various chains(Best Buy, etc.) and rental stores and couldn't find any of them. NONE. That doesn't happen with Disney films. And the Don Bluth DVD's that are available are pretty awful, and you can tell as little money as possible was put into them. Low quality, no special featuers, no nothing.
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