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The term is 'product placements'.

In a movie from 1982?

Wow...shocker...

Never heard of the curse of Blade Runner?

Director Ridley Scott thought that using real corporate titans at the time — Coca-Cola, Atari, RCA Corp, Bell Telephone, Cuisinart, Pan Am, Koss headphones, Tsingtao beer — would help convey his gloomy foreboding about the triumph of corporate power in our not-too-distant future. By my count, of the eight companies depicted in the movie, five either disappeared, were broken up, or were bought by other firms. Atari, which controlled 80 percent of the home video-game market, went belly-up, though the name has been bought and revived by another company. Koss and Cuisinart went bankrupt (though Conair bought the Cuisinart brand out of Chapter Eleven in 1989). Bell Telephone was split into a bunch of different companies. Coca-Cola survived, of course, but in 1985 it took it on the chin with the New Coke debacle.

Hence the Blade Runner curse. Appearing in the movie apparently jinxed businesses.