MovieChat Forums > Blade Runner (1982) Discussion > Why did this bomb in 1982?

Why did this bomb in 1982?


Why such bad audience and critical reception?

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probably because the theatrical cut was terrible.

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The narration was really terrible. Glad they got rid of it.

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The lesson was; every science fiction movie does not need to be released in the summer competing against blockbusters.
The fun blockbuster mentality fouled up the expectations of much of the audience and the mainstream critics.
Roger Ebert went from thinking that Blade Runner was terrible to about 20 years later rating it as one of the greatest films ever made.

In the early 1980s imo it was not yet understood by producers and studio executives the difference between a summer blockbuster movie like Star Wars, ET or Indiana Jones and a more artsy science fiction movie which we would recognize today like;
Moon, District 9, Children of Men or Sunshine.

Studios now realize they can release movies throughout the year to avoid competing against the feel good huge summer box office films.
The Thing suffered from a similar release date problem.

- One of the producers of Blade Runner admitted in the film commentary that he regretted not releasing Blade Runner in December as a more artsy movie. I think he's right.
But his problem in 1983 was that he did not accept Blade Runner for what it was. And with the narration he added and the reshot ending he insisted on, he was trying to make BR into something it wasn't; more of a feel good film like Raiders of the Lost Ark or ET.

Instead BR was more like Silent Running or Solaris (1972) or even Chinatown.


BB ;-)

it is just in my opinion - imo - 🌈

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Blade Runner was released in the summer of '82.

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[deleted]

In a way there's nothing to explain about Blade Runner's reception. *Most* movies lose money or barely break even and lots of now-beloved films didn't find much of an audience (or get much critical love) in their time. In a way, it's only when something hits big that need to be explained.

But let's try a different tack. It's a Wonderful Life, Vertigo, Sweet Smell of Success, Willy Wonka and The Chocolate Factory, Spinal Tap, Brazil, Princess Bride, Children of Men, Zodiac... all either lost money or just barely edged into profit on first release. Like Blade Runner they're all somewhat unclassifiable, intense, hard to summarize and advertise, there's something novel or interestingly complex about them relative to their underlying genres. In other words, the exact same characteristics that have given these films staying power and allowed them to become beloved over time are what stacked the odds against them at the box office originally.

If there *is* an explanation of why BR bombed (relatively speaking), I think it's of this kind: BR just is one of those films that *might* not connect with many people right away. Of course it *could* have become a big smash (Harrison Ford increased the chances of that in 1982 just as Jimmy Stewart did in 1948 and Burt Lancaster did in 1957). Sometimes the public and the critics are *right on top of* something that's great - or put another way, just occasionally one of the biggest films of the year is also one of the very best and the kind of film people will be talking about and watching for decades to come. But that's pretty rare, and in all such cases it took luck for things to work out that way. Psycho, The Graduate, The Godfather, Pulp Fiction, No Country, etc were all massive hits, but they need not have been: they could have all (relatively) flopped and had to find their audiences the hard way.

The bottom line is that although movie studios try (especially these days) to only make safe bets, the best, most resonant films aren't formulaic and so *aren't* particularly safe bets. Hence, necessarily, lots of the best films for the long run do poorly at first.

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In a way there's nothing to explain about Blade Runner's reception.

Actually there is, and there were several replies in this thread that are based on facts and are accurate. I'm not saying that all your statements are incorrect, but I don't think luck can explain why a film crushes it or fails. Many of the films you listed that failed at the box office eventually did well because of video releases; that's the main reason Blade Runner's popularity turned around. With most films that flop initially I think the better question would be why did it become popular rather than why did it fail.



Reaction time is a factor in this, so please pay attention.

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Several films mentioned were too artsy for the audience either the year of release or the month of release compared with the competition.

It goes back to my mentioning that a movie like "Blade Runner" has a better chance if released in the fall/winter when the Oscar contenders are also being put out.
This year the science fiction film "Arrival" is using that strategy.

BB ;-)

it is just in my opinion - imo - 🌈

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With most films that flop initially I think the better question would be why did it become popular rather than why did it fail.

In the case of Blade Runner, the answer to both questions is the same: It's a thinking man's sci-fi movie! There's no instant gratification for mass audiences so it took some time before the movie found its champions. That's why critics, upon further investigation, went from 'nah' to 'yeah' and the film went from 'flop' to 'cult classic' to 'classic masterpiece'.



Alex

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As an aside here are a few other well loved films that did poorly at the box office upon their original release:

Metropolis - lukewarm audience reception and a scathing review by H.G. Wells; initially made about 1.5% of the cost of making the film
It’s a Wonderful Life – mediocre box office receipts
Vertigo – negative reviews and poor box office receipts
Citizen Kane - barely broke even causing future rejection of Welles' projects by major studios
The General - a box office disaster and critical flop
The Wizard of Oz - a box office flop - it didn't show a profit until it's re-release in 1949
Duck Soup – considered a critical and box office bomb - resulted in Paramount's refusal to renew the Marx Brothers' contract
Bringing Up Baby – poor box office receipts
Paths of Glory – poor box office receipts – banned in France, Spain and Switzerland



Reaction time is a factor in this, so please pay attention.

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Right, Alex. I came out of the theatre in 1982 (last century!) thinking, "What have I seen?" Yet I was deeply moved to go back several times to sort it out, till it was pulled. I bought the VHS, saw and bought the DC, and got the 5-disk set. I'm still trying to figure it all out.
Indeed, it is the thinking man's sci-fi movie. You need to watch it more than just 3 times.

Impossible is illogical.
Lack of evidence is not proof.
 +  = 

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Willy Wonka and the Chocolate Factory bombed? I know it played every weekend in my theater for a couple months and the theater was always packed. This 10 year old boy at the time, couldn't get enough of it and my friends couldn't either. The matinees on Saturday and Sunday were 99 cents, so that may have been why the movie didn't make any money. I don't know.

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Couple problems:

First, this presumes a financially successful movie is therefore a good movie.
There are too many examples to cite that render that notion a farce.

It presumes that if a film was not financially successful, it was therefore received as a bad movie.
Same farcical dilemma.

What happens then is the audience who liked it upon initial release, or those who discovered it later, adopt this risible posture to achieve a version of "i knew it all along" or "i told you so" when the film finds a second life as a 'cult classic'.


So it's just a kind of bullsh!t people harbor for purposes of ego. and it's really kinda weird.

My favorite part of this whole thing is the understanding that if it was a huge financial success at the time, many of you would have hated it.

Second, if after no more than 3 times seeing it one still doesn't know what they saw, then that person is afflicted with some form of mental malady; it isn't a virtue of the film.






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I think you are over complicating it.
It flopped in theaters. Simple as that.
And it starred Harrison Ford of Star Wars and Indiana Jones fame.

The question is why did it flop?
Any ideas?

BB ;-)

it is just in my opinion - imo - 🌈

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"Flop"

What does that mean?

Be sure to exclude the subjective from your answer.

https://www.youtube.com/watch?v=RmK8-13LTqI
I Excel and Prevail

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Dictionaries define "flop" as a total failure

Only the intellectually dishonest would categorize Blade Runner as such

It's weird how so many people believe a film can only do 1 of 2 things: if it isn't a blockbuster, it's a flop

Election didn't surprise me

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I Excel and Prevail

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[deleted]

In the motion picture industry, a "box office bomb" or "box office flop" is a film that is viewed as highly unsuccessful or unprofitable during its theatrical run,

https://en.m.wikipedia.org/wiki/Box_office_bomb

"Blade Runner" does meet the definition of "unprofitable during its theatrical run".
The question is why?

Imo at least, BB ;-)

it is just in my opinion - imo - 🌈

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a film that is viewed as highly unsuccessful or unprofitable during its theatrical run


in millions:

Box office 33.8
Budget 28
_________________________
+5.8


So we see a profit, meaning you are relying on the "highly unsuccessful" part; but that falls into the subjective category and as such is not relevant. How one may feel about the returns can't be considered as it varies from person to person.

So the question isn't 'why?'

The question is 'what is so endearing about the falsehood that Blade Runner was unsuccessful?'



https://www.youtube.com/watch?v=RmK8-13LTqI
I Excel and Prevail

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Studios only keep about 50% of ticket sales. The theater also needs to make money.
Your math should be production budget times 2 in order to get to the box office level to avoid a flop.
http://io9.com/5747305/how-much-money-does-a-movie-need-to-make-to-be- profitable

Budget x 2 = $56 million
Box office = $33.8 million

Shortfall = $22.2 million

"Blade Runner" was a flop. The question is why?

BB ;-)

it is just in my opinion - imo - 🌈

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No, my math is only based on reported numbers. Not conjecture or estimates about what any one involved should do.

Now, you are free to call it, or anything else, a flop if you want to. But it won't be considered credible by anyone operating from a position of objectivity or truth.

The simple answer to the question is "it didn't flop".
Unless 'flop' in this context is a catch-all word for not being a huge success.

Which would be kinda weird.

The question of why didn't it do better can be posed, and everyone interested in that conversation can have fun putting forth their guesses.




https://www.youtube.com/watch?v=RmK8-13LTqI
I Excel and Prevail

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[deleted]

This film is a beautiful and art house kind of motion picture. It also has a complicated plot and characters. There is quite a bit of thinking involved and the story and plot doesn't unravel nice and neatly. In other words it doesn't appeal to the great masses. It's a cult film. I loved it, saw it in the theatre with my wife. Hope this helps. ξ€―

Luke Skywalker, your Mom was hawt! Darth Vader

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The movie released in 1982 was a very different version than the Director's Cut... perhaps if it had been released the way Ridley Scott wanted... it would have been more successful since most people agree that it's a superior version that the Theatrical Cut... anyways I don't think 1982 audiences were ready for this... it was ahead of it's time.

This kind of reminds me when Marty McFly plays Johnny B. Goode at the end of Back To The Future and everyone stares at him when he does his 80s crazy rock stuff... and he says "...But your kids are gonna love it".

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The movie released in 1982 was a very different version than the Director's Cut... perhaps if it had been released the way Ridley Scott wanted... it would have been more successful since most people agree that it's a superior version that the Theatrical Cut...


anyways I don't think 1982 audiences were ready for this... it was ahead of it's time.


These are two very contradictory hypotheses. First you suggest that maybe people were too sophisticated for the voiceover version and that the DC could have made all the difference, but then you say the audience wasn't ready in 1982 ...

Is the audience any different today?


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Critical response may have been lukewarm due to the fact that the movie was so cutting edge that they didn't realize how groundbreaking it was what they were watching.

As for the audience response, Scott himself said "not enough action" and I agree.

Clearly has stood the test of time as a classic.

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to lenlenlen1; I don't think that more action would have changed the audience reaction much with a summer release up against fun blockbusters.
"Blade Runner" was released at the time when "Indiana Jones", "ET" and Star Wars were dominant in the summer.
There is no way that "Blade Runner" (since it comes from PK Dick's dystopia novel) could become a feel good / happy action movie.
And that's what the audience and major critics expected for a summer movie in 1982 when "ET" dominated.

It should be mentioned that the excellent film, "The Thing", also bombed the same year and was also panned by many major critics.
The summer audience wasn't ready for SF films which had mystery and depth. They wanted fun adventure or fun sci-fi.

The recent fall release of "Arrival" shows how a movie like this should to be handled; shown later in the year when more in depth films are being considered for awards.

Imo at least, BB ;-)

it is just in my opinion - imo - 🌈

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