Halloween: Why NBC's Television Version Hurt The Movie's Sequel

https://screenrant.com/halloween-movie-nbc-television-hurt-sequel-reason/

While Halloween had already made its HBO debut and could be found on Media Home Entertainment VHS, both cable and home video platforms were still in their infancy. Many of the kids who had no access to those outlets and had missed the theatrical showings of the horror hit were excited to finally see it on television. Debuting the same night as Halloween 2, the broadcast proved a big ratings success for NBC, though it failed to win its time slot against Dallas. Oddly, the network only aired one commercial for the sequel, which was a missed opportunity for Universal to trumpet the premiere.

The holiday proper fell on the following evening, keeping many of the same audience occupied with parties and trick or treating festivities. Despite the direct competition, the Rick Rosenthal-directed sequel opened on 1,200 plus screens, pulling in $7.5 million at the box office. Though these were good numbers, especially for a fall weekend in 1981, they were on the low end of expectations for Universal. The original film had grossed over $50 million at that point and was still a popular title in second-run play. Did the direct competition from its predecessor, which had then been compromised by broadcast standards, soften the opening numbers?

Halloween 2 was the number one film at the box office for two weeks in a row and ended up grossing over $25 million. While it might appear to be a success on paper, given the fact that Carpenter himself shot new footage to bridge the original Halloween and the sequel together, Universal opened it so wide, its domestic gross was underwhelming. While it is difficult to prove that the NBC broadcast cut into the numbers for the follow-up, it does appear that the timing of both debuts had an affect on audience interest. With less hype and less screens, Universal’s An American Werewolf in London grossed over $30 million just two months previously.