Misinformation is more appealing because it feeds egos and echo chambers. I think we used to believe in knowledge as a higher good. Better theories won out. It can't help that most institutions devoted to knowledge wound up leaving their love of wisdom for a mistress called "diplomas." They don't want to impart knowledge, they want tuition money.
Ah, there are a lot of reasons for it, but the bottom line is that we are a species of stupid, impulsive little runts barely out of our caves and playing with things we basically don't understand. Heck, you and I are communicating on devices and through technology that most people couldn't replicate if they were given ten years to do so.
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