The story I read was that Hanna-Barbera and Filmation were practically in competition to see who could do cheaper and cheaper TV cartoons. My impression is that H-B continued to get cheaper and cheaper-looking all thru the 70's, while Filmation got tired of that and tried to go the other way.
If you compare Filmation's JOURNEY TO THE CENTER OF THE EARTH (1967) with STAR TREK (1973), you can actually see ST was a BIG improvement! (Really!) THE NEW ADVENTURES OF BATMAN and TARZAN, later in the decade, continued this trend, but their shining triumph was the feature film FLASH GORDON: THE GREATEST ADVENTURE OF ALL (1979). While shown in theatres in Europe (distributed by Dino DeLaurentis' company-- it actually inspired him to do his own FG live-action film a year later), they were unable to find distribution for it in the United States, because of the extrememly narrow-minded attitude in America that "cartoons are for kids-- and ONLY for kids". And the FG movie was WAY too serious, too intense, to violent, and in one scene, surprisingly, too SEXY for kids!
So instead, they redid it as a weekly TV series, but most of the film never made it into the TV episodes. The feature film itself finally aired on TV in 1982 (in prime-time), by which time the heavy-duty censorship of the late 70's was becoming a thing of the past.
I always wished they'd done more STAR TREK cartoons. They did 16 the first year, but only 6 the 2nd, and that was it. Imagine if they'd done a measly 16 EACH year, and kept at it for 4 of 5 years... With the slowly-rising quality of some Filmation shows in general, each season might have been an improvement over the previous one.
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