That is one of those things from bygone days people have trouble understanding today. Separate beds were an absolute requirement, as there could be no suggestion people slept together. Dick Van Dyke once talked about how on his first TV show he and his wife (played by Mary Tyler Moore) had to have separate beds. Not only that, but he said that they were not allowed to even sit on the same bed at the same time, although he may have been joking about that point.
Hitchcok himself dealt with this problem before this. In North By Northwest, the way Cary Grant and Eva Marie Saint so openly flirted with one another was considered almost over the line in 1959. (Do note that when Grant talks about making love to a woman, he means to woo or possible flirt with her, not have sex, which meaning would become popular later on). Watch the end of the movie closely. When they are at the top of Mt. Rushmore, he pulls her up which quickly switches to him pulling her up to his bed on the train. He very explicitly calls her Mrs. Thornhill, so that everyone in the audience will know it's okay for them to sleep together. And then Hitchcock ends it with a rather obvious visual metaphor: the train they are riding on enters a tunnel. Oh boy. Sometimes a cigar is just a cigar, and sometimes it's not. Incidentally, the same thing was done at the end of Jane Fonda's movie debut, Tall Story (1960). The things movie directors had to do to get around censors.
But this twin bed gimmick had it's best send up in the movie A Guide for the Married Man (1967), which is interesting for several things. In that one, the whole subject of the movie was about infidelity and sleeping around. The husband, played by Walter Mathau, is bored with being middle aged and stuck in a marriage with his wife. His friend encourages him to fool around and offers advice to help. This movie is full of sexual innuendo. When he ends up going to a hotel with a hooker, the hotel room has, you guessed it, two beds. The other thing about this movie is that his wife is played by Inger Stevens, who is a knockout, and is shown taking a shower and even wearing a see through night gown. But that's okay, because they were sure to have the two beds in the bedroom.
It would be interesting to know when a couple was first shown sleeping in the same bed. One of the first was on Alfred Hitchcock's own TV show in 1963, which predates Marnie, although there was an episode of the Twilight Zone in 1962. (In that one, the man was still fully dressed and lying on top of the covers, not under them with his wife. I mean, you can't have them both under the covers.)
Wait - what was the original question?
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Sorry I went on and on. It's what I do.
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