I think it's so hard to identify who did NOT follow "the rules of the game", because who did/didn't isn't the point of the film. The point rather is who started the film not really buying into the rules of the game, but ended the film fully supporting them (and being imprisoned by them:-). It doesn't work to identify who DID follow "the rules of the game" _all_the_time_ either, because pretty much nobody did - many of the humorous situations involve someone who follows the rules of the game most of the time messing up badly.
"The rules of the game" are not about morality (such as the Ten Commandments) nor about any code of conduct (such as "chivalry"), but rather simply that one should keep up polite appearances no matter what. (Even Robert loses it at one point and throws a punch, something that's definitely against the rules. But a few minutes later he apologizes for throwing the punch and casually converses about his wife leaving him.) The rules are followed more discreetly/genteelly by the folks upstairs, and rather broadly/comically by the folks downstairs. (As was the case in any manor house, the folks downstairs bought into and aped the manners and values of the folks upstairs, not the manners and values of the working proletariat that nowadays we'd think were more closely related to them.)
Most everyone is a "member of high society". In the film there are three obvious outsiders/wannabes: Jurieux, Marceau, and Octave. They mostly don't adequately understand the rules of the game. So of course their behavior doesn't fit the rules very well. By the end of the film, all three are excluded from further attempts to fit into high society; one is murdered, one is fired and banished, and one leaves permanently in resignation.
The person whose attitudes toward the "rules of the game" shift dramatically during the film is _Christine_. Even though she's a member of high society, at the beginning of the film she doesn't much buy into its rules. This is symbolized externally by her being a foreigner, not a "real" Parisian, and speaking with an accent. Her conversations persistently show her questioning of the rules. She says she "completely trusts" Robert, even though it's clear she shouldn't and though everyone else knows he's having an affair. Robert smooths over a potential flash point by excusing Jurieux's behavior as his having simply misinterpreted Christine's friendliness. But Octave actively berates Christine for being too innocently friendly and so inviting such misinterpretation; soon enough he tells her straight out that showing too much friendship with a man simply isn't allowed at all. Christine -apparently truthfully and innocently- asks Lisette about friendships with men, but Lisette is so startled by the question she thinks is ridiculous that all she can answer is "when pigs fly".
Lots of events and misunderstandings throughout the film cause Christine's attitudes to shift, until by the end of the film she finally fully buys into the rules. (One could even say that her initial doubts about the rules have occasioned the misunderstandings that wind up strengthening them:-) When walking back across the bridge she tells her niece Jackie that "people are watching". She's going to go into the chateau for the night and not leave, fully support Robert's cover story, actively participate in the sham ceremonies for Jurieux, grieve for the "hero" but not the "friend", and not say anything that might make anyone suspect she felt differently.
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