Jojo Siwa is full of herself. That has been true for many years, which is exactly why her pre-teen fans abandoned her. She was once a fad for pre-teens. They moved on, and that was before she sought attention for being queer.
I saw a group pf pre-teens watching a video she made, years ago, about making some other video. 90 minutes of talking about herself, as though she was the most important person in the world. I asked them, "Why are you watching THIS? I think they figured out the same thing, that she is a self-absorbed snob. All of them lost all interest in her, soon after. That's why Nickelodeon really dropped her - she has almost no fans anymore. They outgrew her.
JoJo's merchandise at Kohl's department stores was marked down 80%, years ago, because nobody wanted to buy it, long before her queer announcement. This was probably around six years ago.
She was a brief fad who faded fast.
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