Star Wars Has an Older, More Male-Skewing Audience Than Marvel

Wasn't sure where to post this but I found it interesting... here you go Kathleen, it's on your board.

https://s.yimg.com/ny/api/res/1.2/pD8Bcp3yawT3g9K.7Zi5rA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTE2NjQ7aD0yMDQ4O2NmPXdlYnA-/https://media.zenfs.com/en/thewrap.com/90f4ae3ad30abd3c9e9baafacc2819dd

At a high level, the audiences for the Star Wars and Marvel franchises are both male-skewing. Only a handful of Marvel titles had a more female-skewing audience. Between the two franchises, Star Wars is more male-dominated, with many titles having a 70% or greater male share of audience. It also has an older audience than the Marvel franchise, in part due to the audience demographics of the original trilogy. Over 60% of the audience for each of these films is over the age of 30.

Three Marvel series have been successful at breaking through with female audiences — “Marvel’s Agent Carter,” “Marvel’s Jessica Jones,” and “Loki.” “Agent Carter,” in particular, with its strong female lead and blending of the superhero and historical drama genres, has won over female viewers, who make up over 60% of this show’s audience.

Making inroads with female audiences is not as formulaic as simply casting a female lead, however. If we look at the Star Wars franchise, “The Mandalorian” has had the most success expanding beyond the franchise’s male-dominated fanbase (rather than “Ahsoka,” for example). Conversely, in the Marvel universe, “Echo” has a female lead but one of the most male-skewing audiences (>80%).