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JLo Rebrands Her ‘This Is Me…Now’ Into A Greatest Hits Tour

posted 10 months ago by emori (3674)
4 replies | jump to latest

Apparently, fans don’t want JLo now. So her tour producers are hoping they’ll want JLo then.

The struggling North American “This Is Me…Now” tour – Jennifer Lopez‘s first in five years — is transforming into “This Is Me…Live/The Greatest Hits.” It’s apparently hoped that the promise of familiar material will goose ticket sales, which already saw seven tour dates canceled.

The tour is accompanied by a new album and two films. The album opened at No. 1 on a couple of Billboard’s lesser charts and then sank. It debuted at No. 38 on the most important chart, the Billboard 200, and It is now below the Billboard 200 Mendoza line.

It has been 10 years since Lopez’s last studio LP, 2014’s A.K.A., and 22 years since 2002’s This Is Me … Then gave her two of her biggest hits in “Jenny From the Block” and “All I Have.”

The two films are This Is Me…Now: A Love Story, and a documentary, The Greatest Love Story Never Told.”

The projects were part of a self-financed, $20 million multimedia project that includes the tour and the two films.

What happened is that Jennifer decided to go on big tour. In huge arenas. And they are not selling at all. So she decided to add "Greatest Hits" to it, hoping people will come like they come to concerts of other artists who sing their hits if 20-40 years ago.

But it's not gonna help. Since Jennifer was never "concert star". What she faces now is harsh reality that she was ALWAYS tabloid star. She is constantly in news and is basically being famous for being in press all the time. Mainly because of her love life.

But no one cares to see her movies and her on concerts. All her movies always flop. And now her concert tour is flopping so hard. No one buys tickets to see her sing her "new album". Because it's bad and no one heard it. And she has no big fan base like other artists do. Never did.

[–] JoWilli (21521) 9 months ago

eventually all artists and singers run their course. even Beyonce is irrelevant these days, she is trying to boost her career by going country now.

there are few exceptions though. Willie is 90 and is still relevant. which is just crazy.

[–] redban (6754) 9 months ago

Beyoncé just had a massive tour last year, the 2nd highest grossing tour for a female besides Taylor Swift

[–] redban (6754) 9 months ago

harsh reality that she was ALWAYS tabloid star. She is constantly in news and is basically being famous for being in press all the time. Mainly because of her love life

This is a little inaccurate. Today, she is probably a tabloid star. I can’t recall the last hit song or blockbuster movie she made. But dont forget that she had quite a run in the 1990s through the early 00s. She was the star of hits like Anaconda, Selena, Out of Sight , The Cell, Maid in Manhattan . As a singer, almost all of her songs from the 1990s - 2003 seemed to chart well. You were living under a rock if you didn’t know songs like “I’m Real,” “Jenny from the Block,” “If you had my love” etc etc

I would say 2003 is when she started to go down. The movie “Gigli” brought a ton of infamy, and she became a punchline as the years went

But again - she had a legit run

[–] emori (3674) 9 months ago

I agree. But like people said - she has no dedicated fan base like Katy, Taylor, Selena etc have. There are no hoards of Jloters to check how she is doing and buy 10 albums to get her in charts.

People who got her peak 20 years ago are 40-50 years old now. And they don't rush to concerts in hordes. She needs young people to do fill that arena. And what does 20-27 year old know about J Lo? They were born or 5 years old when her prime was.

But she thinks that she is still this superstar because tabloids always write about her. That was awakening for her.

Even Madonna is not doing arenas now. Although she probably could actually fill them sin she does have dedicated fanbase who will come even if they are 50.