Christmas is not about materialism. I keep gift-giving to a minimum and don't ask for things for myself.
I keep an eye open for sales all throughout the year; if I see something on sale that I know someone would like as a gift, I will purchase it and store it away until December. I have found potential gifts as early as February. I find better deals this way and can have most of my shopping done before Halloween.
I avoid malls during this time of year. The only shopping I do in December involves perishable items which have expiration dates.
If more people would shop this way instead of waiting for Thanksgiving weekend and its bogus "greatest sales event of all time," they would save a lot more money and have less stress during what should be a festive time of year.
Save the holiday season.
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