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A "Box Office Bomb"


When you hear that term, what do you think it signifies ? We're having a bit of dispute about this term - call it 'bomb', or 'box office bomb', which imo is the implication...

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A bomb/box office bomb is defined as a movie that garnered overwhelmingly negative reception from both critics and audiences, grossing less than half its production budget.

Anything else falls under a different classification. The urban legend mindset that every movie must make 2.5 times whatever in its initial box office run is both erroneous and misinformed.

Advertising budget is a separate factor and does not play into the fiscal success of a single major motion picture. This is a myth propagated by armchair analysts floated up into the press.

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I've never understood why the marketing is counted separately

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These movie companies have money trees planted around their studios. They use the money from those trees for marketing purposes.

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"A bomb/box office bomb is defined as a movie that garnered overwhelmingly negative reception from both critics and audiences"

No, reception from critics and audiences has nothing to do with the definition of box office bomb. Any movie that loses money is a box office bomb; loss of money is the only defining factor. The Shawshank Redemption was a box office bomb for example:

The Shawshank Redemption closed in late November 1994, after 10 weeks with an approximate total gross of $16 million.[80] It was considered a box-office bomb, failing to recoup its $25 million budget, not including marketing costs and the cinema exhibitors' cuts.[8]

https://en.wikipedia.org/wiki/The_Shawshank_Redemption#Release

Reviews were mostly favorable, but the film bombed, failing to earn even $1 million on its opening weekend and eventually eking out $16 million (about $25 million today) at the American box office during its initial release, not nearly enough—and even less so after marketing costs and exhibitors’ cuts—to recoup its $25 million budget.

https://www.vanityfair.com/hollywood/2014/09/shawshank-redemption-anniversary-story

"grossing less than half its production budget."

There is no specific formula like that for defining a "box office bomb."

"Advertising budget is a separate factor and does not play into the fiscal success of a single major motion picture. This is a myth propagated by armchair analysts floated up into the press."

That's not true. For example:
According to MGM records, during the film's [The Wizard of Oz, 1939] initial release, it earned $2,048,000 in the U.S. and $969,000 in other countries throughout the world, for total earnings of $3,017,000. However, its high production cost, plus the costs of marketing, distribution, and other services, resulted in a loss of $1,145,000 for the studio.[3] It did not show what MGM considered a profit until a 1949 re-release earned an additional $1.5 million.

With a worldwide gross of about $3 million during its first release in 1939 and a budget of about $2.8 million (https://www.boxofficemojo.com/title/tt0032138/), according to your assertion, The Wizard of Oz had a profit of about $200,000. But MGM knows better. They say they lost $1,145,000, because they know that the money they spent on marketing, distibution, and other services was money they spent on the movie, which is no different than money spent for production costs.

The OP linked to an article about box office bombs which you should read - https://filmlifestyle.com/what-is-a-box-office-bomb/. It sums up the definition perfectly with one sentence:
When a film fails to break even at the box office, it’s considered a bomb.

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A film that didn't make its money back after advertising and production cost, plus expenses.

Some films might get labeled as being a 'bomb' even though tax breaks and other financial arrangements, due to being made in certain locations, help them keep the budget down in order to make profit.

~~/o/

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Tell me more about "advertising" and "expenses". Where does this myth come from?

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Ahoy Fred,
Expenses could refer to shooting delays, salaries, things of that nature. Advertising like marketing and all other kinds of media engagement. You'd be surprised how easy it is to get costs and expenses mixed up when they're very different.

~~/o/

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Hola, twinA. Expenses such as shooting delays, salaries, etc. are already built into the budget. Advertising is a different thing altogether. Might you be able to enlighten me with some balance sheets I've never seen before?

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Have you see many balance sheets?

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Yes, I filed them as part of my job.

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Balance sheets, I would not know. Let's just hope they're cooking without cooking the books. Thanks for the good jest and cool info. You really know your stuff.

~~/o/

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Tip of the hat to ye. I've been privy to a lot of sausage making, but that's mostly in the past now.

Don't get me started on "the books", but there are a lot of facets to that which are general corporate practices across many industries.

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For me, a box office bomb is a film that loses money at the box office.

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I find it odd that the term bomb would or could be applied to a movie with a large/respectable gross, whatever it's balance sheet. If a film requires astronomical gross to make money, that's on the producers/director. It is all, after all, a mirage.

Has it ever been thus ? I've done no research on this at all, just going on my own preconceptions.

Edit : It appears my take has under-appreciated the financial side of things. But I will still maintain that when most films fail, it goes to the quality & perhaps topical appeal or timeliness of the subject, to the extent that projected revenue did not meet expectations - which is at the box office, with the audience.

Here's a good take :

https://filmlifestyle.com/what-is-a-box-office-bomb/

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Movie lost a lot of money.

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This, from the Wikipedia entry for 'box-office bomb' neatly summarises what I think the term signifies, so I'll quote it:

Although any film for which the production budget, marketing, and distribution costs combined exceed the revenue after release has technically "bombed", the term is more frequently used for major studio releases that were highly anticipated, extensively marketed, and expensive to produce, and ultimately failed commercially.[


I'd only add that if a film comes somewhere close to breaking even during its theatrical run, I'd probably say it 'underperformed' rather than 'bombed'. I think 'bombing', for me, indicates a more spectacular failure than just not quite making your money back. You know, it has to have an element of embarrassment to it.

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"I'd only add that if a film comes somewhere close to breaking even during its theatrical run, I'd probably say it 'underperformed' rather than 'bombed'. I think 'bombing', for me, indicates a more spectacular failure than just not quite making your money back."

I'm the same way.

As for an objective definition, it's just any movie that fails to at least break even, like in the excerpt from the Wikipedia article that you quoted. The problem with trying to incorporate a specific minimum loss amount into the definition is: who gets to decide just how big of a loss qualifies as a box office bomb?

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A Box Office Bomb is when a movie that, let's say cost 150 Million to make and didn't make back it's $$$ on Production nor made a profit for the studio.. Case in point: The MARVELS or 2016 FANTASTIC 4 with Michael B. Jordon only making 26 Million in it's opening weekend and bombing

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Ok, without looking it up for a specific definition...

To me it means a movie was a huge failure in terms of how much money it made versus how much it cost to make it.

The film one believes coined the phrase is....

"Heaven's Gate"

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