McDonald’s unveils CosMc’s, its answer to Starbucks

Shedding light on its long-awaited and oddly secretive CosMc’s concept, McDonald’s on Wednesday finally shared more about the café pilot, which seems to be its answer to Starbucks.

It was weirder than expected.

Over the summer, McDonald’s teased the test of a new restaurant concept.

We knew then that CosMc’s is named for a little-known McDonald’s character, an alien. We also learned that CosMc’s “is a small format concept with all the DNA of McDonald’s but its own unique personality,” in the words of CEO Chris Kempczinski, who discussed the concept during an analyst call in July.

It's going to be interesting to see how this will play out.

https://www.yahoo.com/finance/news/mcdonald-unveils-cosmc-answer-starbucks-222218606.html