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How do you feel about referencing real-world brands in fiction?


It's not essential, but I think it adds a realistic (and in some cases, humorous) touch to fiction. I dunno, I guess it's strangely comforting and amusing to know McDonald's would still be around in the future predicted in some sci-fi films, for example.

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Bing and Nokia in "Real Steel" add to the alternate reality touch.

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