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What is the main reason for why January sucks for movies?


Is it 'people tired after Christmas -> people don't go to the movies -> studios dump bad movies'?

Or maybe 'studios for a period of time just happened to dump bad movies in January -> people don't like bad movies -> people don't go to the movies'?

Or perhaps it's 'studios noticed a trend with people going less to the movies in January a few years in a row, even though it just happened to be a statistical anomaly -> studios dump the bad stuff in January -> people don't go to the movies'?

Or is it something else entirely?

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January in general is a super-boring month. Its only noteworthy holiday (if you could call it that) is New Year's Day...and then that's it. You then spend the next 44 days (6.3 weeks) enduring cold snow or just plain winter weather (depending on the place you live in) and doing business as usual until Valentine's Day rolls around. It gets easier when February starts up, because people get excited about the next holiday, but still, you gotta deal with the boring everyday slog until then.

It's only fun for some people if, say, they had their birthday during that time. Then the occasion could brighten up the spirits of the family. Plus you get a garnet for a birthstone.

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Weather and lack of funds after holiday spending keeps folks at home.

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far from the awards season.

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Check the calendar. January is right in the middle of awards season. You might mean that January is outside the eligibility window for awards season contenders.

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I'm sure he means better movies are released closer to the awards season run-up rather than too early.

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I think so, too. It's just worth noting that there are other factors at play beyond manufactured prestige, particularly when many awards contenders go on to do steady business after the holiday season in the lead up to those ceremonies.

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January and February really is a dead zone. You would think one of the streaming services would try something different and release a major movie in January or February. Maybe after the Super Bowl.

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Netflix and other services have been doing just that. Cloverfield Paradox got a lot of buzz two years ago when it dropped right after the Superbowl.

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When I say major movie, I meant one with award winning potential.

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The Irishman, Marriage Story, The Two Popes and I Lost My Body were all released late last year. I know what you're asking for, but the hard truth is that movies released earlier in the calendar year are rarely remembered when ballot time rolls around. It just makes much more sense to release something that grabs casual viewers.

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You've got it close. Studios have been loading up their release calendars for decades now such that October through December typically contain a disproportionate amount of mass-audience and/or awards contender pictures compared to the rest of the year. The post-holiday period of January through early February is a known slow box office period, and most viewers during that time are still taking in movies that premiered over the holiday period.

Distributors also find it a lower risk to release movies that would have otherwise been complete duds outside of more competitive periods. Bad Boys 3 probably wouldn't have set the world on fire had it been released over Memorial Day or the Fourth of July weekends. Just as well, a studio might not have the utmost confidence in a movie (Dolittle being a recent example), so the doldrums of January serve as a suitable time frame to fulfill the contractually-obligated theatrical release where it stands a better chance of recouping some revenue rather than being an out-and-out loss.

As long as audience viewing habits remain, this will likely remain the norm.

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Many of the big awards contenders go into wide release early in the year - I tend to see more films in January/February than any other time of the year.

New releases in January do tend to be junk, but those are avoidable.

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I believe it’s because of audiences have spent too much money during the holidays and vacations so in January people try go less to the movies because they are trying to recover for spending too much in December.

And studios know that so they take their worst films during that season to not loose that much.

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