How to Treat Amazon (IMDB's Owner)
You need to hurt their bottom line, and make them aware they're being hurt.
It goes without saying that I'll no longer look up showtimes at IMDB.
I also plan to never buy anything from Amazon that I can buy elsewhere without inconvenience, even if Amazon is cheaper. I'm looking for the best way to inform Amazon management, each time I do this.
I'll consider giving up Prime, but there are times when you want something that is not easy to buy locally, and you want it in two days, and of course they have a fair amount of movies that Netflix doesn't.
IOW, I'd be stupid to make my life more difficult or less pleasurable just to demonstrate my ire to Amazon. But just spending some extra money? That's different.
In the meantime, when you add the closing down of the boards to the other complaints about IMDB, particularly the utter joke that is their Rating system (e.g., I am Not Your Negro torpedoed by several hundred racist "1" votes before it had opened, which their system did not identify and eliminate), there's a real argument that Amazon has a SOCIOPATHIC indifference to the quality of IMDB. They are an active ENEMY to movie-goers everywhere, exploiting our willingness to add data to the site while being unwilling to spend a penny to make the site better than it was when they bought it.
Now, I'm a good writer and a reasonably high-profile person in other contexts (ESPN the Magazine did a 10-page story on me in their 15th Anniversary issue, I'm a World Fantasy Award nominee, etc.), and have excellent credentials as an amateur writer on film (lots of most helpful reviews, including Room, Amy, and Son of Saul last year at Netflix). If I write a piece explaining why EVERY FILM LOVER should do exactly what I'm doing, essentially BOYCOTT Amazon until they bring back the message boards and hire some experts to better filter illegitimate votes from the ratings, I ought to be able to get it published where it will be widely seen.
I think that would cost them more money than they saved by shutting down the boards. And that, of course, is all they care about.