Study: Kids' TV viewership on broadcast and cable TV suffers a steep decline
https://www.indiewire.com/2022/03/report-kids-stop-watching-linear-tv-1234710698/
Time spent viewing kids’ programming on linear television collapsed by a massive 53% from 2019 to 2021, MoffettNathanson says it found in its “State of Linear Viewing (2021)" report. Cartoon Network was the hardest hit, with a 34% decline in viewership. Nickelodeon saw its viewership plummet 23%.