MTV to get brand overhaul

So they going to add videos again 24/7 like they used to? That would be the day.

Yeah, I'll believe it when I see it.

What they need is to have something that teens can look forward to seeing live. Set aside at least one night a week to introduce the country to local and regional bands by way of a live concert with prerecorded material to accompany. It would not take a lot of money to find talent and give them a shot. Funding a few music videos and concerts would show the world MTV again. No BS talent game shows, no endless rounds of "populist" voting on sanitised song selections, or artificial winners and losers, it would simply give raw talent a shot at a massive audience on their own terms.

Teens are pretty simple, but do not treat them with simple nonsense! They may not be capable of holding a lengthy adult or real world conversation, but that does not mean that they truly want to watch childish programing. MTV could use a visionary like John Hughes. That man knew just how to pull off the experiences of adolescence in a fun and inspiring way. There is no reason why MTV should ever again resort to joyless sloppy filler that teens watch simply because it airs regularly. Youtube is full of that material already. Quality high grade programming does not have to be super expensive either. It is easy to find already popular programming with shoestring budgets on YouTube. Signing a few of those and doubling their budget could easily fill a weekday block for a couple of months on the cheap.

It does not take a rocket science to understand the priorities of the average teen. In no particular order, teens generally think about delaying this pop quiz based on that hexadecimal table thingy I sorta forgot about, upcoming events that take my mind off of school for a while, getting laid on Tuesday afternoon and staying out of trouble while doing stuff one probably shouldn't be doing. Concentrating on figuring out their future comes up briefly from time to time as well.


MTV should be an escape from their real life, while staying relevant to their surroundings and sensibilities. The bulk of the creative staff should be under 25, IMO. Young enough to still get it, but at the same time, not old enough to have lived too much life outside of certain strict parameters. Such as, a former high school teacher would be an ideal executive despite being way over 25, but a certain 20 year old is so far advanced that they wouldn't be interested anyway. I might even go as far as hire actual teens to be directly involved in selecting projects of interest.