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Positive/Negative Product Placement

posted 14 years ago by yohnny
9 replies | jump to latest

Before noticing this category under Genre Zone, I had started (or revived) the topic of product placement under Film General:

http://www.imdb.com/board/bd0000007/flat/162528334?p=1

They are getting sneakier and more subliminal all the time. Recently, Letterman mentioned Hydrox and Oreo cookies in a negative context as compared to his mom's home baking. Then he turned it around and confessed that he ate nearly an entire package of Oreos at one sitting.

This raises the question of Negative Product Placement. What about Conan repeatedly linking Taco Bell to diarrhea in his monologs? Does insulting a product endear the brand to the public because they are good sports about it and don't sue? Does the mere mention, even when unflattering, constitute a valid plug?

[–] shane-737-704883 12 years ago

You're confusing typical conversation for product placement. I can assure you, none of these are "product placements." While a favorable mention might get a celeb some free gear, it's certainly not a predetermined conversational piece for advertising purposes.