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Positive/Negative Product Placement

posted 14 years ago by yohnny
9 replies | jump to latest

Before noticing this category under Genre Zone, I had started (or revived) the topic of product placement under Film General:

http://www.imdb.com/board/bd0000007/flat/162528334?p=1

They are getting sneakier and more subliminal all the time. Recently, Letterman mentioned Hydrox and Oreo cookies in a negative context as compared to his mom's home baking. Then he turned it around and confessed that he ate nearly an entire package of Oreos at one sitting.

This raises the question of Negative Product Placement. What about Conan repeatedly linking Taco Bell to diarrhea in his monologs? Does insulting a product endear the brand to the public because they are good sports about it and don't sue? Does the mere mention, even when unflattering, constitute a valid plug?

[–] yohnny 14 years ago

Katie Holmes was on Letterman Tuesday night (September 7th) and told an amusing anecdote about appearing onstage in a revealing outfit and, absentmindedly, her chest smeared with Vicks VapoRub. When Dave asked her if it helped her cough, she replied in the affirmative. Can you say "free lifetime supply" of salve?

[–] yohnny 14 years ago

Amy Yasbeck (John Ritter's widow)...Leno...Mon., Sept. 13...Starbucks

She was on the show to promote her newly published bio of her late husband and just happened to mention that "a lot of Starbucks" helped to her cope with a hectic schedule.

[–] yohnny 14 years ago

"Judge Judy"

Burger King and Walmart were specifically mentioned as teen hangouts on a recent show.

[–] yohnny 14 years ago

"The Tonight Show with Jay Leno" (last night: Friday, November 19, 2010)

Guest Garth Brooks told an "amusing" anecdote about one his daughters showing up late for a family night out and subsequently going to McDonald's instead of a nicer unnamed restaurant where they had made reservations.

Can you say, "lifetime supply of McRibs?"

Leno's guest on 11/16/20, Tom Felton of Harry Potter fame, made a positive refererence to Nike along with a negative mention of Adidas in practically the same breath. This verges on payola.

After moving to TBS, Conan continues to berate Taco Bell as a leading cause of loose bowels. I don't know how he avoids a lawsuit but maybe Taco Bell actually likes the joke. I never get tired of it.

[–] rnigma-1 14 years ago

The product placement here makes the Subway plugs on Chuck, The Biggest Loser and Pawn Stars look like the pinnacle of subtlety:
http://tv.yahoo.com/blog/days-of-our-lives-gets-called-out-for-hilario usly-obvious-product-placement--1772

[–] Mr-Fusion 14 years ago

The product placement here makes the Subway plugs on Chuck, The Biggest Loser and Pawn Stars look like the pinnacle of subtlety: Up until now, hearing Ryan McPartlin having to sell a Toyota Sienna on "Chuck" felt like the most egregious offense.

By my god, those were bad!

---
The Force is strong with you, Smokey, but you haven't gotten the Bandit yet.

[–] yohnny 14 years ago

Athough this is clearly a hoax, I do recall that Dickens' novels were published serially and there were probably ads included on separate pages. Being woven into the text like that is farfetched but you know that ye olde Truth is stranger than ye olde Fiction. I seems possible.

http://blog.seattlepi.com/booktryst/archives/220488.asp

[–] yohnny 14 years ago

Rewatching NO COUNTRY FOR OLD MEN, I jotted down Texaco, Snickers, Ford (Granada), Dodge (Ram) and HBO (free at the motel). There were a couple of POV (point-of-view) shots of the Ford and Ram hood ornaments. I suppose that this was all worked out in a smoke-filled back room with the Coen brothers.