Why Trump’s new media site Truth Social is destined to flame out
More than a year after Twitter (TWTR) and Facebook parent Meta (FB) ditched Donald Trump, the ex-president is back online with Truth Social. The platform, which opened to the public on Monday, marks Trump’s second attempt at launching a social network since Twitter and Facebook booted him after the Capitol riot on Jan. 6, 2021.
Trump’s first go, a site called From the Desk of Donald J. Trump, sputtered out less than a month after it launched due to a lack of user engagement.
But that site just served as a megaphone for Trump’s own internal monologue. Truth Social, meanwhile, has the makings of an actual social network — albeit one that looks a heck of a lot like Twitter since it uses an open-source Twitter alternative called Mastodon. Still, the platform allows more than one user to post and share content, marking an improvement over the last site.
But just because Truth Social apes Trump’s previous de facto communications tool and allows for multiple users doesn’t mean it will succeed. It’s already facing headwinds beyond early tech hiccups, including Apple’s (AAPL) iOS privacy changes that already hammered social networks like Facebook. And with so many like-minded users — this is supposed to be for Trump fans, after all — it could end up boring its own audience.
It seems like everything Trump is involved with turns disastrous.
https://www.yahoo.com/finance/news/why-trumps-new-media-site-truth-social-is-destined-to-flame-out-175432486.html