Overuse of makeup

I Started watching Mortal Engines now and I had to stop watching because
1. it turned out to be YA
2. The young, male protagonist is wearing a distracting amount of makeup.
And it reminded me how makeup has ruined (or almost ruined) movies/tv shows for me as of late:

GOT is set in alternate, magic medieval times yet while laying waste to cities, Daenerys is wearing a full face of makeup.

There was this really promising sci fi series (Revelations) that got good reviews and had episodes named after classic sci fi novels and I was going to watch the fuck out of that but then in the first episode, this late teens or early twenties guy shows up wearing a ridiculous amount of makeup and he's supposed to be this badass lumberjack that the teen girl protagonist falls for and HE'S WEARING ROUGE! I had to stop watching at that point.

In Penny Dreadful it was the Frankenstein monster. The monster doesn't have a face comprised of several different, decomposed faces, he has one young, smooth skinned face with a ton of makeup on (and of course Dr. Frankenstein himself is an equally young man with just as much makeup on). Had to stop watching that series then as well.

I didn't even have to start watching Sleepy Hollow (the series) because the trailers alone showed this supposedly badass guy from the past wearing such an insane amount of makeup that it'd make Pennywise jealous.

Let me be clear: If the character is supposed to be wearing makeup, I have no problem with it, it's part of the character/story/universe. But in all of these cases that's not the case, they're supposed to be hardened badasses living in the wild, or they're at war in medieval times.

They really need to just stop putting makeup on actors unless the character they're playing is supposed to be wearing makeup. Stop trying to appeal to teenage girls pls