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tralfaz (1)
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Maybe it's because of the changes in tastes of audiences and the nature of film. At the beginning of the 20th cent. live theater was the standard form of entertainment and films were minor curiosity. Live theater audiences accepted that they often were seeing a new production of an existing work. Since film is the document of a single performance, audiences began thinking of attending a movie as seeing the ONLY version of that story (and every audience saw the same version). If the aim of a movie is a singular product, the business model would follow. Of course nowadays we anticipate the 4th and 5th remake of Spiderman.
I have a similar theory about music. The 20 century saw a shift from music=live performance to music=recorded music. At one time, the general public never thought about the cover of a song.
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