why are they releasing three in the same year?
??
shareI think it is to generate interest and publicity. If they waited months or years, people might lose interest. It sounds like the strategy worked well. Here's an article about it:
https://www.theverge.com/2021/7/16/22579993/fear-street-netflix-horror-trilogy-summer-movie
i don't think a "normal" studio would do this.
shareProbably not, but the strategy and the films suited Netflix. I wouldn't be surprised if they do more things like this in the future.
shareIt's kind of like releasing entire seasons all at once. At first we were only used to one episode per week with conventional tv. Looks like they're adapting that strategy to movies with releasing an entire trilogy in only three weeks.
Sitting on your sofa, opening Netflix and selecting a movie is quick and easy. It's not an happening anymore, like when movies where only in theaters and it build up the heat around it. That's gone now with instant access available at any time.
I found that strange too at first but then I thought about the same thing as you. Maybe it's low season right now and they are experimenting. They create an immediate interest and beat the hell out of that iron while it's still hot.
Considering how they all look like TV movies, this was the best strategy for their release. I very much doubt the trilogy would have been as well-received if it had a traditional release in movie theaters.
shareTo generate interest and gain viewership. A trilogy with hardly any known faces would have died if they stretched it to 3 years. For me, it worked. A week between 2 films was just perfect.
sharethe hype
share