Tom Cruise has helped to design a popcorn bucket for Mission Impossible The Final Reckoning

https://time.com/7177639/novelty-popcorn-buckets-movie-theaters/

Tom Cruise cares deeply about your popcorn bucket. The actor is famously obsessed with facilitating the optimal moviegoing experience. So, of course, for the final installment of his long-running Mission: Impossible franchise, he is embracing the breakout movie theater trend that asks audiences to stick their hands inside some outlandish orifices to retrieve their snack. According to Rob Bennett, the director of food and beverage product strategy at AMC, Cruise helped to guide the design of the theater chain’s bucket, which will debut alongside Mission: Impossible—The Final Reckoning next May. Bennett is not giving anything away. “But we nailed it,” he says gleefully.

Cruise is not the only A-lister offering aesthetic advice on these buckets that cost anywhere from $20 to $65 a pop. Bennett says that Tim Burton weighed in on the design process to ensure that the cup for Beetlejuice Beetlejuice aligned with his singular aesthetic. (It’s topped with a shriveled head.) The notoriously meticulous James Cameron has “final approval” on the Avatar popcorn bucket, which will be timed to the release of the third movie in that franchise next December. “I like that the filmmakers are passionate about it,” Bennett says.