MovieChat Forums > Shang-Chi and the Legend of the Ten Rings (2021) Discussion > Let's talk BUSINESS: movie is performing...

Let's talk BUSINESS: movie is performing worse than Black Widow. It seems it's gonna be a BIG flop.

posted 3 years ago by kukuxu (5409)
104 replies | jump to latest

OW has been $71M domestic. In comparison, Black Window had a $80M OW. F9 had a $70M OW. That suggests Shang-Chi will be in the top part of the year, domestic, in a close tie with the other ones.
https://www.boxofficemojo.com/release/rl2122089985/weekend

Let's not forget that Black Widow was simultaneously released in internet. This one wasn't, and it still performed lower than Black Widow.

Besides that, in 2021 Disney movies are not doing that well worldwide. Disney has only placed 2 movies in the top 10 worldwide this year, with Black Widow, top Disney movie until now, being only #5 worldwide.
https://www.boxofficemojo.com/year/world

It's hard to know the real budget. In the last years Disney only releases info about the budget after they have info about the box office, which suggests they "adjust" it. Info was released yesterday about Shang-Chi having a $150M budget, which is a low one for a MCU movie. That's hard to believe, though. This is the first movie in the new cycle, the one that's supposed to get people engaged. Why would they cut costs precisely here?. The most logical explanation is that they think the movie is underperforming, so they're releasing a lower budget.

If the real budget was $200M, a normal MCU one, which is a more credible number, break even would be about $600 to $800M (approximately). Shang-Chi seems it's gonna perform worse than Black Widow and will end up being around $350M worldwide. That's a big flop.

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EDIT

After 4 weeks, it made $366M. It seems that final box office will be around $380M, more or less, same amount as Black Widow.

It's far from reaching break even, which means it was a flop. As usual, I was right.

[–] gcarras (2782) 3 years ago

?? I LOVED this flick..saw itr today in Eastvale, Riverside County, SoCal, and had diet Pepsi candy Corn, enjoyed it a lot! #1 second WEEK, BABY!

[–] ultravioletx (10237) 3 years ago

Things are different now.

The pandemic makes it impossible for any big-budget movie to succeed at the box office alone. Other revenue streams will be required just to make them break even.

You can assume all you want that Shang-Chi's lack of a day-and-date release on Disney Plus will hurt them, but it will be on the platform eventually. The truth is we just don't know what that means for its overall numbers. However, there is a reason they are releasing these movies now, but didn't last year. Their theme parks are deep in the red because of the pandemic. They aren't going to choose to lose more money on top of it by continuing to make movies.

[–] nufsaid16 (700) 3 years ago

Looked up Shang-Chi's current box office (which was 90 million on its opening weekend) and it made 35 million this weekend. Here's the stats on it:https://www.usatoday.com/story/entertainment/movies/2021/09/12/marvel-shang-chi-tops-box-office-again-setting-pandemic-record/8310318002/

So it's doing a hell of a lot better than anyone thought. I saw it opening weekend, and really enjoyed it----it's got exciting wall-to-wall action, bad-ass imaginative kung-fu fights, funny, relatable characters, and a formidable villain. Pretty much everything a good action-fantasy movie should have, including dragons, lol. The only film slightly doing bigger at the box office right now is the comedy Free Guy.

[–] ultravioletx (10237) 3 years ago

Yeah it's definitely not doing bad. Only a 53% drop from last weekend when Black Widow's was in the 60s for its second weekend.

The biggest problem comes from China's unwillingness to release it due to Liu's comments about Communist China.

[–] [deleted] 3 years ago

right now, shang-chi is projected to make 21m this weekend, a 3rd weekend drop of only 39%.

if i have my numbers right, it will be 22m ahead of black widow's gross at this point.

& only $5m behind dr strange at this point.

i'd say that domestically, it's very hard to call that anything other than a solid success.

world wide is another matter of course. no china is bad news for these films.

[–] kukuxu (5409) 3 years ago

That means that the movie will end up making somewhere between Black Widow and Dr Strange, domestic. Let's say $210M.

Disney movies are doing worse and worse when it comes to international. Right now, Shang-Chi is doing only 70% of domestic (To compare, Black Widow made 100% and Dr Strange more than 200%). That means that the final worldwide would be around $210M * 1.7 => $360M. My guess was $350M, so I was quite close.

[–] billbrown7071 (3195) 3 years ago

That means that the movie will end up making somewhere between Black Widow and Dr Strange, domestic. Let's say $210M.

^^^

Gitesh Pandya
@GiteshPandya
·
2h
On its current trajectory, I see #ShangChi finishing with domestic #boxoffice that beats #AntMan ($180.2M) as well as AntMan2 ($216.6M) and probably edging out #DoctorStrange ($232.6M) too. This newest #MCU film is pulling in pre-pandemic crowds and creating new fans too.

^^^^

Professional box office analysts disagree with you

PS once again you seem to be the only person that thinks ShangChi is flopping

this is not exaggeration I literally cannot find another single person that is knowledgeable about box office that agrees with your opinion, literally every single site and every single box office analyst is saying the exact opposite as you

so again I ask who do we trust here?

A known marvel troll (you) that has an extreme reason to be very angry, jealous and upset right now due to marvel putting out 2 incredibly successful marvel films in the span of three months while DC put out a comic book movie that horrifically flopped...

Or do we trust literally every other box office site and all other box office analysts that have been doing this professionally all their lives?

Do we trust a lone marvel hater who is clearly in pain right now due to the success of 2 marvel films and the failure of a DC film in the span of three months claiming ShangChi and Black Widow are flops

or do we trust the dozens of box office sites and analysts all claiming ShangChi and Black Widow our hits

please do not respond with anything other than a credible source agreeing with you that both Black Widow and ShangChi are flops

you're lone angry, jealous and shameful opinions mean nothing to me...

I understand why you are going to search extreme and pathetic measures here, the pain you're feeling from marvel success and DC's failure will cause you to act out in such delusional and pathetic ways.

but At this point you truly are in a party of 1

you are simply making claims that literally no one else agrees with

please find credible box office sites or analysts that agree with your lone opinion that both Black Widow and ShangChi are flops or please don't respond at all back and keep your angry and jealous delusions to yourself( at least when dealing with me)

[–] FilmBuff (7436) 3 years ago

In 21 days, Shang Chi has made as much as Black Widow made after 66 days in theaters.

Also, it seems Disney currently has 4 of the 10 top-grossing films worldwide, with Black Widow at 5, Shang Chi at 6 (for now), Cruella at 9, and Jungle Cruise at 10. No doubt Eternals and Spider-Man: No Way Home will work their way up that list upon release.

Worth noting that the top 2 films domestically are Shang Chi and Black Widow, which seems like a more telling list for Disney, an American company.

[–] Satan2016 (26197) 3 years ago

Of the WW top 5, 3 are Chinese. The other 2's biggest market is China. China decides what gets released and Shang-Chi won't!

[–] FilmBuff (7436) 3 years ago

Whether China releases Shang Chi or not is immaterial. It's an American film, made primarily for American audiences. Any money a film makes in China is gravy, and a lack of a release there is of no consequence.

[–] lordbishop34 (1442) 3 years ago

After 4 weeks, it made $366M. It seems that final box office will be around $380M, more or less, same amount as Black Widow.

It was a flop. As usual, I was right.

To be fair, it will outperform BW overall and may slide into the 400 mil range depending on how the rest of its run goes. BW made about another 10 mil from this point on domestically, so you have to figure it will do about the same if not more since it has consistently outperformed BW on daily box office so that will carry it close to 400 mil.

a Flop? Really depends on how Disney looks at it. If it factors in COVID and a lack of China release..the film could be considered a success even though it may not profit much if at all coming out of theaters.

[–] FilmBuff (7436) 3 years ago

As ever, you're wrong and raving like a lunatic. Disney has turned out yet another critically-acclaimed film, loved by audiences, and made another massive profit. Only you see that as "a flop."

[–] furiousstyles (4392) 3 years ago

and he only sees it as a flop because he thinks its woke, same views with No time to die

[–] [deleted] 3 years ago

calling the top grossing domestic film a flip is a pretty silly thing to do.
if shang chi is a flop then everything is a flop.
might as well just throw out language or rigor, cuz apparently nothing means anything.

[–] naDaht (1087) 3 years ago

Right now, Shang-Chi sits at 430 mill at the box office, and Black Widow is yet to crack 400. Or even 380.