MovieChat Forums > Shang-Chi and the Legend of the Ten Rings (2021) Discussion > 30m opening day! (71m ow)

30m opening day! (71m ow)

posted 3 years ago by bozo_500 (13108)
9 replies | jump to latest

https://twitter.com/ViewerAnon/status/1434128751311433729

[–] kukuxu (5409) 3 years ago

That'd be a flop. Black Widow had the same OW and ended up making $350-$400M worldwide.

Marvel movies have around $200M budget, which means break even is around $800M.

[–] FilmBuff (7235) 3 years ago

More nonsense from our resident troll.

The film made as much on opening day as any film ever has in an entire Labor Day weekend in the history of film, during a global pandemic no less.

The film has a budget of $150 million. Typically, the promotional budget is $25-35 million, so at most it needs $185 million in profit to break even, which it will easily do.

[–] MisterE (732) 3 years ago

Hopefully it will do well, "Shang-Chi" is my favorite Marvel project since "Avengers: Infinity War".

[–] [deleted] 3 years ago

this is almost a bit of a rorschach test, in that you can look at these numbers and see terrible things, or really good things.

glass half full take: biggest labour day weekend ever!

half empty take: if it comes in at $65m for the three days as projected, that's the 3rd worst mcu opening! theaters are finished! game over!

it seems mostly positive to me. granted, it's below black widow, and black widow also made $60m on disney plus during that opening weekend, something that's not in play here.

but i don't think the black widow comparison is quite right here. i'd say a better comparison is dr strange which did $85m opening weekend. considering the covid anchor weighing down attendance, this seems like a pretty good number.

[–] ExTechOp (2770) 3 years ago

Seems like COVID is a lot to blame. Opening nights are usually packed here and our theaters were more than half-empty. This film in particular should've packed them in given the Asian majority population (I'm in Hawaii).

[–] HarlemEagle42 (17735) 3 years ago

Doing very well this weekend.

[–] bozo_500 (13108) 3 years ago

71m opening

[–] [deleted] 3 years ago

my uninformed estimate:

even though its 3 day opening is $10m less than black widow's, i'm going to say that shang-chi will end up with a north american gross at least $30m higher.

[–] [deleted] 3 years ago

It's not too bad. First half is nice. Second half is meh.