First Asian American Marvel Superhero Movie Resurrecting Box Office & Breaking Labor Day Records With $75M-$85M
https://deadline.com/2021/09/shang-chi-opening-weekend-box-office-1234826987/
Disney is proving they can open a Marvel movie anywhere on the calendar, even during a pandemic as Marvel’s Shang-Chi and the Legend of Ten Rings posted the third best opening day during the pandemic with $29.6M (just behind F9‘s $29.9M) with what will feasibly be the biggest Labor Day opening weekend of all-time with $75M-$85M+ over four-days. On a three-day measure, Shang-Chi is estimated to bring in $67.8M which is the third best debut during Covid times after Black Widow‘s $80.3M and F9‘s $70M.
Shang-Chi pulled in 62% males, 51% under 25 and the moviegoing dominant quad of 18-34 at 60%. Diversity mix was 36% Caucasian, 23% Asian/other, 23% Latino and 18% Black.
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