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MCU Newcomer ‘Shang-Chi’ To Break Labor Day Records; OW estimates


I'm surprised $31m OW breaks a record. Other sites say $50m.
Playing in 22 markets Thursday. IMDb rating 8.0 with 3k votes.

https://www.boxofficemojo.com/article/ed3866166276/?ref_=bo_hm_hp

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Going to be huge, $9m on Thursday and $60m OW. Global OW of $90-100m too low?

https://www.imdb.com/news/ni63411454?ref_=nws_sb_nwc_li

For the pandemic, Disney/Marvel’s Shang-Chi and the Legend of Ten Rings posted a solid Thursday night preview gross –especially before a slow Labor Day box office frame– of $8.8M from showtimes that began at 6PM. On the high side, that figure is above the Thursday night start of Universal’s F9 which posted $7.1M before slotting the second best opening day of the pandemic of $29.9M (previews repped 24% of that number) and second best weekend of $70M. We had been hearing that advance ticket sales were running ahead of F9, so Shang-Chi‘s Thursday makes sense.

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First Asian American Marvel Superhero Movie Resurrecting Box Office & Breaking Labor Day Records With $75M-$85M
https://deadline.com/2021/09/shang-chi-opening-weekend-box-office-1234826987/

Disney is proving they can open a Marvel movie anywhere on the calendar, even during a pandemic as Marvel’s Shang-Chi and the Legend of Ten Rings posted the third best opening day during the pandemic with $29.6M (just behind F9‘s $29.9M) with what will feasibly be the biggest Labor Day opening weekend of all-time with $75M-$85M+ over four-days. On a three-day measure, Shang-Chi is estimated to bring in $67.8M which is the third best debut during Covid times after Black Widow‘s $80.3M and F9‘s $70M.

Shang-Chi pulled in 62% males, 51% under 25 and the moviegoing dominant quad of 18-34 at 60%. Diversity mix was 36% Caucasian, 23% Asian/other, 23% Latino and 18% Black.

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