Watched a movie in a theater a couple of weeks ago and even though my state has no mask mandates, and the stores and malls are pretty much back to pre-virus levels the theater was pretty much empty. No one working there was wearing any mask, nor did I see anyone of the dozen or so people in line for tickets wearing a mask. I don't think the virus is the reason the theaters are pretty much dead now, I think it is the decision by theaters to jack the prices up in some ridiculous belief that charging more when the number of customer is down is going to help them make more money. It is a bit like when I lived in Washington DC and the Metro was losing money, each year they lost money they would decide that the best way to make up for the loss was to raise the prices which actually just caused more people to avoid the Metro and the losses would continue or get worse. That's what theaters are doing now, the price of a ticket right now has jumped 25% for normal tickets and 50% for matinee tickets. Frankly that's a great way to turn away customers, and since a theater only gets 30% of the ticket sales for themselves it doesn't even make much sense to them. One would think a more logical solution would be to lower ticket prices to try and attract customers and then push to try and sell more overpriced popcorn and soda where the theaters keep all the revenue. It boggles the mind that theaters are making decisions that are moving them closer to bankruptcy.
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