https://deadline.com/2024/09/transformers-one-box-office-opening-1236091707/
Paramount Animation and Hasbro Entertainment‘s Transformers One, the first animated Transformers movie in close to 40 years, looks to liven up the mid-September box office with a domestic start in the low-$30Ms with potential for upside.
https://deadline.com/2024/09/box-office-transformers-one-the-substance-never-let-go-1236095371/
FRIDAY MIDDAY: Well, this wasn’t expected, however, it’s still early in the weekend. Transformers One is currently pacing lower than expected for a $26M opening off a $9.7M first day (inclusive of $3.36M previews) at 3,978 theaters. Clearly the Josh Cooley directed Paramount Hasbro Entertainment movie is skewing family, and the question remains whether more come out tomorrow. Ditto for any walk-up business from Hispanic and Latino audiences who gave the animated pic high scores last night of 93%; the demo repping 33% of the pic’s business, one digit behind Caucasians. Note, there’s only 5% K-12 schools off today.
SATURDAY AM: Paramount and Hasbro Entertainment’s Transformers One despite an A CinemaScore/5 stars & 92% PostTrak positive isn’t as robust as anticipated with a $26.3M opening, though still solid for an autumn fall animated movie. That’s because it’s more boys than fanboys. Holding strong is Warner Bros’ third weekend of Beetlejuice Beetlejuice at $25M, -51%. The numbers say everything in terms of the staying power of that Tim Burton directed Jenna Ortega, Michael Keaton, Winona Ryder movie.
shareNot a good opening number. Paramount has really overestimated how many people are still into the franchise.
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