Steve King's career
Made a nice living at
Dreaming up stoopid boogy men, and surrounding them with, to varying degrees of success, semi-interesting characters.
His novels, even the best ones that I read (years ago) start out strong, building to what is always an anti-climax. Because boogy men are stoopid.
His few early non-spooky works were quite good, as everyone knows. He has talent, is essentially a hack writer.