CBS & NBC Reject TV Spots During Debates Citing News Standards; Distributor Calls Out Networks For “Timidity & Cowardice

https://deadline.com/2024/10/the-apprentice-ads-cbs-abc-donald-trump-1236105174/

Briarcliff Entertainment boss Tom Ortenberg tells Deadline, “The timidity and cowardice of those in the corridors of power in Hollywood never ceases to amaze. Despite all the obstacles thrown in our way, we are thrilled to be able to bring The Apprentice to theatres — and only theatres — next Friday, October 11.”

CBS has tonight’s debate between VP candidates Tim Walz and J.D. Vance and Briarcliff was informed that the network didn’t feel comfortable advertising the Cannes Film Festival-premiering title during the debate or newscasts. That said, the network is reportedly open to airing spots during other parts of the day. We understand that CBS doesn’t want to affiliate a paid ad featuring a movie trailer about one of the presidential candidates with their news broadcasts due to ethical concerns stemming from standards and practices for news coverage. Briarcliff wanted to buy ads on CBS news programs.

ABC reportedly also refused to air spots for the movie during the last presidential debate.