Theaters are in on it
I'm hearing all sorts of stories, for instance, where theaters say it's sold out, and then when you find out later, the theaters are actually empty. Preventing people from going to see it.
Heard other stories, from the sound is turned up so loud, to get people out of the theater, and the sound is so low that people eventually complain, but the sound is then not turned up sufficiently.
What you reap, you sow.