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‘Wonka’ Yummy With $39M Opening As Musicals Bounce Back At The Box Office [official]

posted a year ago by Satan2016 (25525)
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Deadline is the source for weekend box office, with article updated twice a day.

Cooking Up $35 Million Opening Ahead Of Christmas
https://deadline.com/2023/12/box-office-wonka-1235669099/

FRIDAY AFTERNOON: Warner Bros.’ Wonka is looking at a $12M-$13M Friday, including those $3.5M previews from last night, on its way to a $35M+ start at 4,203 locations. That’s a respectable opening for this time of year when moviegoers are still sidelined by holiday activities, and it’s a solid start for a feature musical, currently head of the 3-day of 2008’s Mamma Mia! ($27.7M) and Hairspray ($27.8M), in fact after such musical missteps as In the Heights ($11.5M), West Side Story ($10.5M) and Dear Evan Hansen ($7.4M), Wonka is definite comeback for feature musicals.

[–] Satan2016 (25525) a year ago

Saturday AM: Warner Bros.’ Wonka is doing what it’s suppose to do this weekend for a mid-December, pre-Christmas family title: A- CinemaScore on its way to an improved $37M-$38M after a higher than expected previews/Friday of $14.4M. Some industry estimates have Wonka at a $40M opening.

Dive deep into Wonka demos and you find that many are sweet on the film, i.e. females under 18 (11% of the audience) who gave it an A+ and those under 25 who gave it an A (36%).

[–] Satan2016 (25525) a year ago

Sunday AM: Wonka had a very strong hold on Saturday with $14M, just -3% off from Friday/Thursday previews’ $14.4M resulting in an estimated $39M opening, which is slightly north of the $35.3M start that Spider-Man: Into the Spider-Verse did back in the same mid-December slot in 2018. For family movies opening at this point in time, it’s a marathon, not a sprint, and there’s a lot of road left for Wonka especially with 21% K-12/76% colleges off tomorrow per Comscore, rising to 66%/93% by Friday and finally 100% out all next week.

[–] Satan2016 (25525) a year ago

Should be $57m on Thur after first week. Projected 4-day weekend is $43m for a total of $100m after 11 days.