Lionsgate marketting missed a trick. Should have gone "WOKE"

They had 2 actresses over 40, age swapped to fit into leading roles, and a Multicultural cast.

How could they fumble the ball so badly when the "woke" angle was ripe for the picking!?

They should have announced the multicultural cast and the two over 40 female leads from the start, centring their marketing campaign around it, following the Ghostbusters 2016 marketing model, which was then perfected by Disney Corp.

They dropped the ball hiring Eli Roth. Instead hire a disabled, native American, black, Asian, lesbian gender fluid person who has only directed a couple of documentary shorts, one called "no whites allowed", and the other "lesbian love: older ladies and high schoolers should no longer be taboo". Before that a manager of the Epstein Island hotel with no film making background.

During interviews never talk about the actual movie. Encourage the director/writer and cast to show they have a disdain for the source material and it's fans. Feed them statements to make like "this isn't made for the fans, it's made for people like me, the new fans". Talk up the older female leads and proclaim it's the first ever action movie with a female lead.

And "We have hold of the toys now" while cackling they are going to change the lore to fit a political stance and send a message to all the white males who bullied them in high school.

Key points here. Disdain for the fans and source material. It needs to be made very clear.

Insult the fans, call them sexist, racist and ageist white cis-man babies. Pay a few clickbait rags to dig up a couple of inflammatory tweets from nobodies which show there is a "fan backlash" against the movie's diverse cast, creating an "us versus them" fake backlash buzz to boost the marketing and give it some momentum.

This would have helped garner more positive reviews as the critics would stop seeing the film subjectively, but now see it politically. Reviewers would then be duped into marking it "Fresh" to do their bit smashing the angry white man babies and make a political statement.

Would have put more bums on seats as well as with few of the extreme left showing up to the theatres in support and to make their political statement, smashing those right-wingers.

The left would have all come out to blindly defend the film from honest critique, labelling anybody that points out the negative aspects of the film as ageist, racist, misogynistic etc

Did they learn nothing from how Disney and Amazon handled the marketing and critique of She-Hulk, Rings of Power, the underperforming Star Wars products etc etc