opening box office

Jason Reitman and Gil Kenan’s Ghostbusters: Afterlife began its domestic box office sprint with a rousing $4.5 million. Yes, that includes shows starting as early as 4:00 pm, but I’d argue if folks were going to show up at 4:00 pm then they’d also otherwise show up at 7:00 pm or (as was the case a decade ago) 12:01 am. That’s obviously higher than the $3.4 million earned by Paul Feig and Katie Dippold’s Ghostbusters: Answer the Call on its way to a $17.2 million Friday and $46 million debut in July 2016. A similar trajectory would give it a $23 million opening day and $61 million weekend. Let’s assume this is an apples/oranges situation, but even Sony’s understandably cautious pre-release projections of over/under $30 million may be a willfully undershoot.

https://www.forbes.com/sites/scottmendelson/2021/11/19/box-office-ghostbusters-afterlife-nabs-spooktacular-45-million-thursday/