I don't think that's the message at ALL of the movie.
The film is almost a moral tale of greed and a man who saw two successful brothers and wanted to be them. And he admits as much in the end: what made them so special wasn't the food or the system they developed, it was their name. They were both so wholesome and Kroc was none of that. He wanted to create that into a brand and he did. But ultimately, at what costs? He loses all his humanity in the process.
Kroc definitely comes across as maniacal and evil. Just because you want to be successful doesn't mean you have to destroy people to do it. The brothers also should have been easier to work with, but personally, if someone comes out of nowhere and offers to "franchise" my business, I wouldn't say yes easily. Then again, I also wouldn't tell them my business secrets. Be careful who you let in to your life.
If you want a feel good movie about a good person who succeeds at business without being slimy, watch Joy.
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