A Very Good Film...........But..........
Marketed as a scare the crap out of you Horror film was a bad move..photography-excellent,cast-excellent,sense of dread/foreboding-excellent but...confusing and unsure of it`s REAL intentions.
shareHow was it a bad move? The film made more money because of the cynical marketing. The people who hated it were never going to like it anyway. At least they were fooled into buying a ticket ;)
Also, I don't think a movie's marketing should have any bearing on the actual movie.