The secret to the MCU was the same secret that Marvel exploited in print form way, way, way back then.
The strength of the MCU was the characters that Marvel created and the relatable humanness of those characters. The start of Marvel's popularity was through a group of characters that weren't even traditional Superheroes. The Fantastic Four were a family and their stories were about adventure and discovery. The X-Men were a family. The Avengers were a family. Sgt Fury and the Howling Commandos were a team but they were also a family.
The writers, editors, inkers, etc were all in this focused work to turn out stories to their "True Believers" as part of one big family who were invested in their "Characters".
My guess is that Marvel will slowly do what they have always done and that is introduce those that are receptive to new Characters, and build the stories around those characters. I garanutee you that Marvel will not rush and do exactly what did not work for Warner/DC and that is ignore the characters, subvert the character and rush towards an "Epic" that has no meaning to fans. Marvel knows that their characters have to earn their connection to the audience.
If Marvel would have had access to their entire catalog in 2008 Iron Man would not have been the character that they would have introduced to kick off their MCU. Marvel would have followed the the same gameplan of characters 1st, crossovers 2nd and big events 3rd. That plan or model was always in their print world.
The Marvel catalog is so large, diverse and rich that the real problem for fans and them is how to limit their scope to just a select few at a time. Netflix started pretty good but just as when Marvel gave licensing to characters to other Studios the results were uneven. Disney+ will change that. Some fans of the MCU may be spoiled with the Infinity Saga as a whole but it was the smaller stories that really brought fans to the table.
I am excited to see the smaller stories take root again and a return to that sense of Discovery and Adventure that was the real heart of Marvel.
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