Not the organization but Captain America's.
I am perplexed it was given to Sam. I expected it to go to Bucky. They have that life long friendship and bond...and more importantly Bucky has powers, the hand to hand fighting ability, speed and power of a super hero. Sam doesn't. Without his flying wing jet pack he is just a guy. What can he do with the shield?
The shield and title are more than the character's abilities.
Sam is a war hero driven to help people. He's a better fit for the mantle of "Captain America" than Bucky, a formerly brainwashed assassin who's clearly worn out and happier as a Wakandan farmer.
So he is a poster boy....just one who can't actually fight enemies...just like Cap was while doing his stateside tour pretending to fight Hitler in all those war bond raising plays and promos.
He is just a symbol now...one that can't fight or throw the shield at anyone with enough velocity to do anything nor have it ricochet back to him.
He is just some guy dressed like Captain America.
He'd be better off to keep flying his jet pack.
Give Hawkeye the hammer, maybe he can be the new Thor.
Slap a spider logo on Ant Man, he can be the new Spiderman.
Paint Happy Hogan green, he is the new Hulk....since no one actually needs the powers to go along with it.
Bucky was the closer friend but Cap understands how shaky Bucky's past was whereas Sam has more of a clean record which the role of Captain America kinda needs. But honestly I would like to see Sam and Bucky share the role.