Marketing Budget
So the rule of thumb is that studios spend as much to market a film as they do to make it. Why do I feel like the Endgame marketing budget is about $200? They've done nearly nothing to promote the film, and most of what they have done has been free, i.e. Tweets and Instagram posts. When all is said and done, I can't imagine the marketing budget being even 25% of the production cost. And yet, it's going to work-- folks are going to turn out in droves to see this film.
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