It serves mainly as a parody to the entire zombie genre, but it has its own core story as well, just to keep the show going. But yes, you are meant to laugh and find some of it absolutely ridiculous and sometimes really corny, that's all intentional.
Just look at this other person that replied to you, he's complaining about the slow motion fight sequences, but they are a parody as well, not just of the zombie genre, but of the action genre overall.
When you can actually start seeing this show as what it really is, you will realize it is extremely creative. There are movie and TV references littered throughout this whole series, most of them are very subtle, but when you pick up on them, it really adds to the show.
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