This seems like the perfect summertime smash Disney could have made. It's a beach, tropical island movie, and they decided to release it in... NOVEMBER? Releasing Frozen in November made sense. But this?
shareBecause it's all about the money. Winter releases tend to have legs due to holiday breaks and less competitive slate of movies, unlike the stacked number of summer blockbusters.
shareYes I know it's all about the money. And in terms of marketing strategy, there always should be a big family movie in the summer. It's sandwiched between two other animated MUSICALS, Star Wars and more. It's also the opposite of what ppl want to see in the middle of winter.
sharethere always should be a big family movie in the summer.
Remember Frozen? You know, the highest grossing animated movie of all time... it opened on thanksgiving weekend. So I'd say they're hoping to repeat that.
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Why not Zoidberg? (\/)(;,;)(\/)
Because it's a holiday and this is a family movie. There are always big releases this time of year for family movies.
shareIts summer down here in the South Pacific where the movie is based...
shareSpeaking as a former Operations Manager for AMC Theatres, November and December have become a "mini-summer" for family-friendly event movies. Thanksgiving weekend is big business for movie theaters, especially if the theater is located in a shopping mall and there are people who need a break from shopping horrors. The week between Christmas and New Year's, when nearly every school in America is closed, is huge for family film business.
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